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Our Award-Winning Sales Team

24th April 2025

Our Award-Winning Sales Team

In September 2024, our Sales Team here at Croft was honoured with a Best Business Award for their outstanding customer service, a recognition that’s a true testament to their commitment, teamwork, and daily dedication to their roles.


Behind the award is a passionate team of individuals who keep everything running smoothly for our customers, so we sat down with the trio behind the phones, emails, and day-to-day magic: Richard, Lisa, and Jaye, to find out more about their roles, what they love about working at Croft, and a few fun facts that make them who they are!

Richard Finch – Sales Office Manager                                      Richard is our Sales Office Manager, working closely with Lisa and Jaye, Richard manages the daily flow of enquiries and orders, ensures smooth communication with customers, and liaises with our production and warehouse teams to keep everything ticking along as it should.


What Richard loves about the role:
                                              'For me, it’s the people, both the Croft team and our customer base. There’s such a wealth of knowledge in this industry, and it’s a great feeling knowing you’re constantly developing your skillset'.

A bit about Richard:
He’s a proud dad of two girls, devoted husband, and a die-hard Wolves fan ('for my sins,' he says). When he’s not in the office, you’ll find him coaching his local Sunday League football team – channelling his inner Pep Guardiola – or heading off on a UK getaway with the family (dog included!).


Jaye-Louise Green – Sales Executive                                                                                                                                                                     If you’ve called or emailed us recently, chances are you’ve spoken with Jaye. No two days are the same for her – from inbox triaging, handling bespoke product queries, booking out samples, to quoting prices and raising proformas – Jaye does it all, and always with a smile.


What Jaye loves about the role:                                                                                                                                                                               'I genuinely enjoy talking to all our different customers – every call is different, and it’s great to hear their stories and share in their wins. Croft has such a welcoming atmosphere; you feel like part of the team from day one'.


A bit about Jaye:                                                                                                                                                                                                            Bookworm? Try book dragon. Jaye devours novels from the comfort of her giant beanbag and admits she may have been a mermaid in a past life thanks to her love of swimming. She’s into motorsports, LEGO building nights with her husband, quirky outfits, DIY projects (except crochet – 'it just doesn’t work for me!'), and is essentially a walking burst of colour and creativity.

Lisa Davenport – Sales Executive                                                Lisa is the calm, experienced voice on the other end of the phone. With years of knowledge under her belt, she’s a pro at handling everything from design advice and customer queries, to liaising with other departments to keep things running efficiently.


What Lisa loves about the role:                                                   'I’ve known many of our customers for years, and it’s really rewarding to help them solve problems or get the answers they need. When they come back to us because of the help we gave them – that’s what makes it all worth it'.

A Team Worth Celebrating                                                                                                                                                                                    The heart of Croft’s customer service is this team, knowledgeable, kind, and always ready to help. Whether it’s a friendly voice on the phone, or some behind-the-scenes logistics magic, Richard, Jaye, and Lisa are here making sure our customers are supported every step of the way. We are continually proud of their award-winning efforts.