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Our Heritage

Celebrating a family manufacturing history of 150 years.

Reuben Clifford founder

Reuben Clifford, who would become the first generation of the Clifford family to manufacture in Willenhall, is born in the Nechells area of Birmingham.

Founders of Croft

R. Clifford and Sons, manufacturers of Builders Hardware and Ships Brassfoundry, begin trading in Wolverhampton Street, Willenhall.

UK run family business

Clifford Brothers is founded in Little Wood Street, Willenhall. Formed by Reubens four sons Charles, Alfred, John and Albert and starting the 2nd generation of the family business.

Croft UK manufacturers Croft's heritage and expansion

Booming business leads to a new factory being built in Villiers Street, Willenhall. Clifford Brothers are now one of the leading producers of brass sash fittings in the country.


Reuben Clifford dies on the 17th January aged sixty three.

Croft's patent approval

Patents are acquired for a number of products, including letter plates and a postal knocker. Adding to the patent acquired for a sash fastener in 1908.

Clifford brothers fight in World War 1

First World War. Items are manufactured to help with the war effort. Various employees, including the sons of the founders of Clifford Brothers, go off to fight for their country.

3rd generation Clifford Brothers

Reuben Clifford, named after his Grandfather and now third generation, joins Clifford Brothers.

Croft factory reborn after fire

A fire starts in the wood turning department and destroys the factory. The whole factory is rebuilt.


Second World War. The factory again assists with the war effort as some employees go off to fight for their country.


Chris Clifford, Reuben’s youngest son, joins the family business.


Reuben leaves Clifford Brothers and set ups Permentra Metalware, manufacturing builder’s hardware at the Croft Yard, Croft Street, Willenhall.

Croft name change

Permentra Metalware is renamed Croft Manufacturing Co.

Croft Willenhall, England

Premises are acquired in Lower Lichfield Street, Willenhall where the company still is today.

Croft 4th generation family Business

Chris Clifford, fourth generation and Great Grandson of Reuben Clifford Snr, becomes Managing Director of Croft.


Croft purchase E. Whitehouse and Co, originally formed by Arthur and Charlie Clifford, who move in to the Lower Lichfield Street premises.


Croft become a limited company, changing the name to Croft Architectural Hardware Ltd.


The purchase of The Quality Lock Co. of Leve Lane, Willenhall is completed and now operating from the Lower Lichfield Street premises.


Croft becomes a registered trademark of Croft Architectural Hardware Ltd.

Croft British manufacturers

Croft continue to manufacture in the heart of England, with a team of 50 people at their 18,000 sq ft factory and a night-shift in operation. Directors Paul and Nick are the fifth generation of the Clifford family to work in the family business.